The creative challenge was developing an augmented reality application that featured educational and game-like experiences for children, targeting the Bauducco Children's Line. For this, we had to replace a licensed character that was already part of the brand experience and create new ones.

We created a fully interactive environment using constructive stories starring the new characters. Based on the concept of a "Bauducco Farm," we created nine characters designed after the main ingredients found in the children's line of products.

All of these characters are custom made, adapted to appear in selfies, and each has a game that suits the way they are represented in children's diets.

The visual identity was developed in partnership with Narita Design & Strategy, taking care to keep the brand's relevance and essence intact at the PoS despite not using the licensed character.