AR

Coca-Cola dropped its boldest and edgiest limited-edition Coca-Cola® Creations flavor yet, a striking collaboration with musical powerhouse and Grammy-award winning artist, Rosalía.

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Coca-Cola® Move is the first Coca-Cola® Creations drop of 2023 and brings the transformational power of music to life. Co-created with Rosalía – a trailblazing artist in breaking boundaries across musical genres, industries, and identities – the beverage’s unique taste pushes the limits. As fans sip the new drink, the familiar Coke taste they know and love will evolve in a surprising way.

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In this project I worked on some AR Filter game ideias to promote the Limited Edition Rosalía Coke Creation using the product new identity