In the campaign, I had the challenge of working as a concept artist to help achieve the final result of the Air Max in the form of a cloud, while incorporating the lines and details of the sneakers, yet still maintaining its resemblance to a cloud.

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The best place to launch the new Nike Air Max during the pandemic isn’t a store.
It’s in the sky.
Air Max Cloud. Created by AKQA and produced by Vetor Lab
Just access the website and point the phone to the sky.
Using AI, the phone detects the sky and the Nike Air Max Cloud appears.
Unlocking exclusive content from Djonga and McSophia+NGKS
AR & AI together for the first time for a major brand in Brazil
70 thousand page-views a day
Double the projected monthly views
Since then we, literally, stayed on the air