I created and developed the visual identity for Tectoy's "Zeenix" product line, a brand focused on the gaming sector, with the aim of modernizing the company's image and attracting a contemporary audience. I designed the "Zeenix" line logo, considering visual elements that capture the essence of gaming and highlight the brand's identity in the gaming market. I crafted appealing packaging that unified the visual identity, providing a impactful shelf experience and reinforcing the unique proposition of the "Zeenix" line. All of this was done with the intent of establishing the "Zeenix" line as a recognizable and contemporary brand in the gaming market, helping to expand Tectoy's reach and presence in this sector.