VR

In the project, I worked on developing the visual identity for the Volkswagen car manuals, and I collaborated with a team to create over 500 illustrations for various car manuals, following the proposed identity.

Volkswagen is the largest automaker in the world. In Brazil, the company recently embraced the "New Volkswagen" movement, investing in innovative technology and creative communication.

CREATIVE CHALLENGE

Develop the visual identity and tone of voice of the Volkswagen Cognitive Handbook to teach users about car functions in an intuitive and game-like way